The Christmas Spirit Campaign “Hyvä Joulumieli” has helped families with children since 1997. This year the Mannerheim League for Child Welfare, the Finnish Red Cross and the Finnish Broadcasting Company Yle raise funds for this good cause for the 20th time.
The campaign was initiated in 1997 by Arto Nyberg, then journalist at the Yle morning show Aamu-tv. Since the idea was to help Finnish families with children that were in need, the Mannerheim League for Child Welfare and the Finnish Red Cross were chosen as partners.
The Hyvä Joulumieli Christmas campaign soon established its place as a regular Christmas campaign and the campaign has steadily grown. During the years the campaign has helped over 180 000 families in need.