One autumn day in 1997, Arto Nyberg, then reporter at the morning TV-show Aamu-tv, sat at home and was thinking about how privileged he was. Those thoughts were the starting point to what came to be the Christmas Spirit campaign Hyvä Joulumieli.  One could call Arto Nyberg father of the Hyvä Joulumieli campaign. In 1997 … Read more

The Hyvä Joulumieli (Christmas Spirit) campaign helps less fortunate families to forget their everyday troubles for a moment, at least for the holidays. Inka Poikela can still remember what receiving a food voucher felt like. Almost exactly seven years ago Inka Poikela, 34, had moved from Sodankylä to the Oulu area. The small Laplander community … Read more