In 2018 the Christmas Spirit Campaign Hyvä Joulumieli on Thursday the 22nd of November and continue until Christmas Eve. The goal for this year’s fundraising is 2 million euros, which will allow the organizers to give out 28 000 vouchers for 70 euro each.
The Hyvä Joulumieli gift vouchers will be given to families with children, who are in need due to unemployment, illness, debt, low income or some other kind of crisis. You can’t apply for a gift voucher. The local associations of the Mannerheim League for Child Welfare and the Finnish Red Cross work together with the local child health clinics, social services and the church to find families that need help.
The Hyvä Joulumieli gift voucher is good only for food supplies and it is valid in all S-market, Prisma, Sale, Alepa, Stockmann Herkku, K Market, K Supermarket, K Citymarket and Lidl stores.
The Christmas Spirit Campaign Hyvä Joulumieli has helped families with children since 1997. This year the Mannerheim League for Child Welfare, the Finnish Red Cross and the Finnish Broadcasting Company Yle raise funds for this good cause for the 22nd time.
The campaign was initiated in 1997 by Arto Nyberg, then journalist at the Yle morning show aamu-tv. Since the idea was to help Finnish families with children that were in need, the Mannerheim League for Child Welfare and the Finnish Red Cross were chosen as partners.
The Hyvä Joulumieli Christmas campaign soon established its place as a regular Christmas campaign and the campaign has steadily grown. During the years the campaign has helped hundreds of thousands of families in need.